GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (2024)

Home » GM’s Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or… Other Things)

  • ByThomas Hundal
  • April 7, 2023
  • 1:52 pm
  • 16 Comments

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (1)

If you’ve ever wished that a Ross Dress For Less could move at 70 mph, your prayers might soon be answered. I’ve found, through the U.S. Patent and Trademark Office, that General Motors’ Cruise autonomous vehicle division has successfully patented a way to turn its robotaxis into fitting rooms, so you can try on clothes while being shuttled around.

On the face of things, Cruise seems intent on turning its autonomous vehicles into giant mobile vending machines controlled through an app, presenting you with a variety of clothes and then automatically charging your ride-hailing account if any are taken after you exit the vehicle. Think of it a bit like Amazon’s grocery store with no front-facing staff, except for novelty T-shirts and those propeller hats that people in cartoons wear. Cruise pitches these mobile fitting rooms as an alternative to online shopping, where you can actually try on clothing to check fit and aren’t burdened with cumbersome return policies. Yep, Cruise has invented the store. Good job, Cruise.

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (2)

However, brick-and-mortar stores typically don’t move, so GM’s needed to get clever in providing privacy to riders searching for clothes. Expect side glass made of the variable-tint electrochromic glass seen in the sunroofs of high-end cars, along with automatic disabling of rider monitoring cameras to maintain privacy. In addition, it seems like that in most cases, Cruise vehicles won’t just so happen to have a wide array of clothes on deck. Users will be able to order clothes to try on through an app, then a Cruise AV will collect those clothes from a local retailer and deliver them to you. Still, trying on the clothes happens in the vehicle.

What’s more, this mobile fitting room idea goes way, way further than just a set of variable-tint windows. As the patent states, “According to some implementations, providing an environment for trying the order further comprises providing at least one of a mirror, an outlet, a table, a desk, and a bed.” You already know what the hell’s going on.

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (3)

There’s no way around it, people will absolutely get sexual inside these autonomous vehicle fitting rooms. In the words of Jason, “I would never buy an AV I couldn’t wank in EVER.” More importantly, these Cruise AVs could act as a third space of sorts. As reported by USA Today, 47 percent of young adults still lived with their parents before COVID-19 lockdowns were even considered in America. Hooking up at home is risky and with the cost of car ownership being so high, it’s often hard for young people to get some privacy.

With ultra-dark tints and a potential bed, this concept redefines road head and brings up some particularly sticky questions. How often will these autonomous vehicles be cleaned? What do you do if the autonomous ride-hailing vehicle you step into is stained with semen or lightly squirted in? What happens to a user’s account if a Cruise employee finds pornography filmed in a ride-hailing vehicle? Will any Cruise employees admit to seeing pornography filmed in a corporate vehicle?

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (4)

More importantly, how does even the simple act of changing comply with laws against nudity in vehicles? Presumably, nobody would be able to see in, but it’s a very grey area. Imagine being put on a registry because you saw a nice-looking top on an in-vehicle menu, the windows went dark, and police thought this would be a perfect opportunity to throw on the blues-and-twos.

Then there’s the space-efficiency aspect of all this bringing stores to you business. A single delivery van takes up about one van-length on the road depending on how the driver feels about their bumpers and can bring clothes to dozens of people. A single autonomous vehicle still takes up considerable space on the road but through this scheme, may only bring clothes to a single person. Imagine the commuting hell that could result from this program when a fresh pair of leggings goes viral.

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (5)

While there are still many questions around Cruise’s implementation of mobile changing rooms, one thing’s for certain: The age of autonomy will offer the human race entirely new ways to bone. It could even blur the lines between FakeTaxi and a real taxi. Whether or not it will actually be more convenient than Amazon still needs to be seen, but it’s certainly a no-brainer way of monetizing autonomous vehicles.

[Editor’s Note: It’s worth noting that people have been boning in cars from the get-go. Honda even made a car with this sort of thing as the whole point! – JT]

(Photo credits: Cruise, USPTO)

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GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (6)

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  • Autonomous Vehicles, AVs, Cruise, GM, Patent, patents
Thomas Hundal

Thomas is a Nu Rave-blaring, heel-toe downshifting, maple syrup-swilling, chassis-geeking, junkyard parts-hauling, floppy-haired scenester who's been writing about cars since college. His current ride is a 2006 BMW 325i with the six-speed manual gearbox.Instagram: @thomas.hundalTwitter: @thomashundal

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GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (7)

knowonelse

1 day ago

At one job we had a pickup soccer game three days a week. Lake Natomas was nearby, so after the game I went over there to go swimming. I was commutting 100 miles a day in our ’80 VW Vanagon camper. It was luxurious to get to the lake, change clothes, go swimming, change back to work clothes, and drive back to work after “lunch”. It was really great.

1

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (8)

Timothy Carter

1 day ago

Wow, thought this was April Fool’s joke too…just reading this is absurd & surreal- is this really where we are at? Don’t need any of this…also “alternative to shopping online for clothes”- the only way to try on clothes (That even need trying on- like pants) is IN-PERSON! Of course it’s different when you already know your shirt size & need an Autopian shirt! (Want one so bad, & a sticker for car)

1

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (9)

Beached Wail

1 day ago

Bumper sticker: “If this Cruise’s rockin’, don’t bother shoppin'”

3

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (10)

Editz

1 day ago

It’s more likely you will have a digital “body” of your exact measurements that you can use to virtually try out clothes from any vendor and have them delivered before *this* ever becomes a thing.

1

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (11)

tacotruckdave

1 day ago

Reply to Editz

Yes just join up with TSA they have your exact measurements on file if you ever flew. Maybe instead of cars shop at the airport. Walk into xray and be shown a fashionable outlet that will be delivered to your destination.

1

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (12)

Nsane In The MembraNe

1 day ago

I was looking forward to making a snide “I know how things go in the Fake Taxi” comment and lo and behold there’s already one in the article. It’s good to know that I’m amongst my people.

4

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (13)

Just Jeepin’

1 day ago

Good timing so soon after Tesla was revealed to be utterly careless, callous, arguably criminal with video recorded by the cameras on their cars.

https://arstechnica.com/tech-policy/2023/04/tesla-workers-shared-images-from-car-cameras-including-scenes-of-intimacy/

5

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (14)

stefthepef

7 hours ago

Reply to Just Jeepin’

I was about to say…aren’t these things heavily monitored because of the whole driverless part?

Like, if you’re boinking in a Cruise shuttle, just own up to it, you’re a frickin’ exhibitionist. NTTAWWT, but like, make sure whoever’s watching actually wants to participate in your kink??? There’s no way some low-level employee at Cruise, Tesla, or the like, can give you consent in that situation, so…stick to humping in something vintage or trolling sad wine bars in Steiner Ranch for bored couples who really, really wanna watch.

Last edited 7 hours ago by stefthepef

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (15)

live2ski

1 day ago

along with automatic disabling of rider monitoring cameras to maintain privacy

I don’t believe that for a second.

14

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (16)

Drew

1 day ago

I’m only willing to ride in vehicles with drivers. People are probably still going to screw, but at least it should be awkward for them when they do so.

1

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (17)

TheCrank

1 day ago

Sigh. I tried to help you with some tips about how to write about patents the last time, but I guess you didn’t read the comments. This isn’t a patent, this is a patent application publication. GM hasn’t “successfully patented” anything yet.

Last edited 1 day ago by TheCrank

3

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (18)

Drew

1 day ago

Reply to TheCrank

I mean, they’ve probably successfully patented at least one or two things. They’ve been around for a while.

3

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (19)

SCRanger

1 day ago

“I would never buy an AV I couldn’t wank in EVER.”

The corollary to this is that you should never get into somebody else’s wankmobile. No thanks, Cruise.

5

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (20)

CRX89

1 day ago

Thanks for the F shack. Love, dirty mike and the boys.

1

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (21)

A. Barth

1 day ago

A single delivery van takes up about one van-length

The math checks out.

8

GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (22)

Cheats

1 day ago

April fools was 6 days ago.

4

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GM's Cruise Patents A Way To Turn Autonomous Vehicles Into Mobile Changing Rooms (Or... Other Things) - The Autopian (2024)

FAQs

Is GM's Cruise Origin an autonomous vehicle from the future? ›

The Origin is a small bus-like vehicle that will transport up to six people without a driver. It operates through autonomous technology and has no manual steering controls or pedals. "The Cruise Origin is on track to start production this year," said Aimee Ridella, GM spokeswoman.

Does GM have autonomous driving? ›

General Motors unveils new semi-autonomous driving system with a $300K price tag. GM's newest autonomous driving system offers drivers a list of new upgrades.

What company is leading the way in autonomous vehicles? ›

Mobileye. Mobileye, a pioneer in ADAS and other life-saving technologies, is the market leader in self-driving enablement. Using its skillsets in active driver safety and machine vision, Mobileye has created a world-class autonomous vehicle platform.

What level of autonomy is GM Cruise? ›

Despite its enhanced capabilities, GM says it still considers Ultra Cruise a Level 2 system, as defined by the Society of Automotive Engineers. At Level 2, the vehicle can control both steering and acceleration and deceleration as well as monitor blind spots and even change lanes automatically.

Who is the largest manufacturer of autonomous vehicles? ›

1. Alphabet – Waymo. To the general public, Tesla and Waymo are perhaps the brand names most linked to self-driving cars. A subsidiary of Alphabet, Waymo began developing fully autonomous vehicles in 2009 under the umbrella of Google.

Are there fully autonomous cars in the US? ›

The National Highway Traffic Safety Administration (NHTSA) will tell you that no self-driving cars exist (we've said as much ourselves), yet several vehicles on the road today offer hands-free driving for stretches, including the General Motors models equipped with its evolving Super Cruise technology.

What year will all cars be self-driving? ›

The autonomous vehicle (AV) industry will not develop a fully self-driving car until 2035, according to a recent prediction from research firm GlobalData. “We expect the timelines for deploying fully autonomous vehicles (Level 5) to be pushed back over the next few years,” the research firm wrote in a report.

Are there any Level 3 autonomous cars in the US? ›

Mercedes is the first certified Level-3-autonomy car company in the US. That's conditional hands-free driving and only in Nevada for now. At CES earlier this January, Mercedes announced that it would become the first car company to achieve certification from the SAE for a Level 3 driver assist system.

Do any cars have fully autonomous driving? ›

There is no fully autonomous vehicle for sale today, but some automakers are advancing the field. Over the past few years, a few cars have gone on sale with driver assistance features that take much of the burden off the driver. These systems alleviate driver fatigue by assisting with steering and acceleration.

Who benefits from autonomous vehicles? ›

People with disabilities, like the blind, are capable of self-sufficiency, and highly automated vehicles can help them live the life they want. These vehicles can also enhance independence for seniors. Ride-sharing of HAVs could reduce costs of personal transportation, providing more affordable mobility.

Who owns Cruise autonomous cars? ›

In March 2016, General Motors acquired Cruise for an undisclosed amount, although reports have placed the number from "north of $500 million", to $580 million to over $1 billion.

What are Level 5 autonomous cars? ›

Level 5 vehicles do not require human attention―the “dynamic driving task” is eliminated. Level 5 cars won't even have steering wheels or acceleration/braking pedals. They will be free from geofencing, able to go anywhere and do anything that an experienced human driver can do.

What is the first Level 3 autonomous car in the US? ›

Mercedes-Benz announced that it was the first automaker to receive government approval in the US for a Level 3 driving feature.

What is the #1 stock for the driverless car revolution? ›

Top 7 Autonomous Vehicle Stocks to Buy Now
StockImplied upside over April 12 closing price
Alphabet Inc. (ticker: GOOG, GOOGL)19.5%
Nvidia Corp. (NVDA)17%
Qualcomm Inc. (QCOM)24.7%
Advanced Micro Devices Inc. (AMD)6.1%
3 more rows
Apr 13, 2023

What is the best stock for autonomous vehicles? ›

Nvidia (NVDA): Nvidia is at the forefront of autonomous driving, and is a chip stock with a promising future.

How many companies are working on autonomous vehicles? ›

There are over 250 autonomous vehicle companies including automakers, technology providers, services providers, and tech start-ups that are taking serious steps to make self-driven or driverless cars a reality.

Who is against autonomous vehicles? ›

Many Americans are not only reluctant to ride in driverless cars, some are also concerned about sharing the road with one. In total, 45% of Americans say they would not feel comfortable sharing the road with driverless vehicles if use of them became widespread, including 18% who would not feel comfortable at all.

Which country has the most autonomous vehicles? ›

United States of America

Can you sleep in a self-driving car? ›

No cars available to the public are fully autonomous, so you cannot sleep in a self-driving car. Current cars with these types of features still require human interaction to avoid obstacles or make split-second decisions.

Will self-driving cars be mandatory? ›

Driverless Cars: Optional by 2024, Mandatory by 2044 - IEEE Spectrum.

How far are we from full self-driving? ›

Based on what the experts have been saying for the past decade or so, self-driving cars are always, no matter what year it is, five years away.

What are the problems with self-driving cars? ›

One of the biggest problems with self-driving cars is that they may not be entirely safe. A driverless vehicle needs to process its surroundings to make judgment calls using perception and decision-making technology.

Do Level 4 autonomous cars exist? ›

Level 4 Driving Automation – High Driving Automation

Level 4 driving automation technology is for use in driverless taxis and public transportation services.

Is Tesla autopilot level 4? ›

In a statement addressing the US recall, Tesla declared its technology is a 'Level Two' semi-autonomous driving system – not the more advanced 'Level Three' system which is already being developed and rolled out by rival car-makers.

Is Tesla autopilot level 3? ›

Tesla's Autopilot is classified as Level 2 under the SAE six levels (0 to 5) of vehicle automation.

How many accidents are caused by self-driving cars? ›

Automated Vehicle Accident Stats

In 2022, Automakers reported approximately 400 crashes of vehicles with partially automated driver-assist systems to the NHTSA. 273 of these accidents involved Teslas (the most common vehicle with self-driving capability), 70% of which used the Autopilot beta at the time.

Why you may never be able to buy your own self-driving car? ›

There is also the problem that the sensors and computers needed for autonomous driving drain the car's battery, says Breckon, which can require additional battery packs, adding weight, reducing performance and range, and increasing cost. These are all more of an issue with a private car than a city-based taxi.

Can self-driving cars be hacked? ›

Autonomous vehicles are vulnerable to hacking

Regardless of the reason, a hacked vehicle is extremely dangerous. Per HackerNoon: There are intentional attacks that aim to specifically harm the safety-critical functions of the AI [artificial intelligence] systems.

What are the disadvantages of autonomous systems? ›

The main disadvantage of autonomous organizations is that it is difficult to centralize information. In a hierarchical organization where decisions are made from the top down, information is centralized at the top where decisions are made, while in an autonomous organization it tends to be dispersed.

Will autonomous cars eliminate driving jobs? ›

In the RethinkX report, “Rethinking Transportation", researchers found that the US auto industry employs 1.25 million directly, and 7.25 million indirectly. Meaning that millions could lose their jobs to autonomous technology.

What is the biggest challenge for autonomous vehicles? ›

Self-driving cars, much like any form of artificial intelligence (AI), need “training.” Their software needs to recognise tricky situations that can pop up. They have to consider the hand signals that, say, cyclists use, or accidents may occur.

What is the future of autonomous vehicles? ›

Autonomous driving's future: Convenient and connected. By 2035, autonomous driving could create $300 billion to $400 billion in revenue. New research reveals what's needed to win in the fast-changing passenger car market.

What are the benefits of autonomous systems? ›

Advantages of autonomous systems are their ability to go into places and situations where humans cannot. This includes dangerous places, such inspecting inside nuclear reactors to check for faults, and inaccessible places, such as inside aero-engines.

Who controls the Cruise industry? ›

Any country whose ports or waters are visited by a cruise ship has full authority to make sure that it follows international, national, and local regulations. Specifically, Port States inspect and enforce compliance with applicable international and domestic laws and regulations.

How much of cruise automation does GM own? ›

The transactions will mean GM now has an 80% share of Cruise, alongside other remaining shareholders including Honda, Microsoft and Walmart. SoftBank invested $900 million in Cruise in 2018 and said it would invest another $1.35 billion when Cruise's autonomous vehicles were ready for commercial deployment.

Who founded cruise automation? ›

How far away is level 5 autonomy? ›

While some experts remain confident that we are on the cusp, the consensus seems to be that consumers should not expect to be able to sit back while their car takes them where they want to go for at least another decade.

Which cars has level 3 autonomous? ›

Mercedes-Benz DRIVE PILOT becomes first Level 3 autonomous driving system to be certified for US roads. Mercedes-Benz may be celebrating on the casino floor in Las Vegas right now – it has announced its DRIVE PILOT conditional autonomous driving system has been authorized for use on public roads, beginning in Nevada.

How much does a self-driving car cost? ›

Tesla has raised the price of its Full Self-Driving (FSD) feature set again, this time to $15,000. The increase follows several others, including one just months ago, when the cost rose from $10,000 to $12,000.

What is the difference between Cruise and adaptive cruise? ›

Conventional Cruise Control can maintain a steady speed that you set. Adaptive cruise control (ACC) is an enhancement of conventional cruise control. ACC automatically adjusts the speed of your car to match the speed of the car in front of you. If the car ahead slows down, ACC can automatically match it.

How new is adaptive cruise control? ›

History of Adaptive Cruise Control

U.S. News says Mitsubishi first introduced adaptive cruise control in Japan in 1992. This was a lidar-based distance detection system that detected objects that were getting too close.

What is the difference between super Cruise and adaptive cruise control? ›

Super Cruise will use the Adaptive Cruise Control* set speed, however if you have not set the Adaptive Cruise Control speed when Super Cruise has activated, it will use your current speed as the Adaptive Cruise Control set speed. Super Cruise also will slow down around sharp curves.

What is level 4 autonomous driving? ›

Level 4 is considered to be fully autonomous driving, although a human driver can still request control, and the car still has a cockpit. In level 4, the car can handle the majority of driving situations independently.

What is the autonomous SUV in 2023? ›

Kia's first car with Level 3 self-driving capability will be launched in 2023. The breakthrough was announced by the executive chair of parent company Hyundai Motor Group Euisun Chung at a meeting at the Namyang R&D Center in South Korea, and the model in question will be the new EV9 SUV.

Is Chevy Super Cruise Level 3? ›

Like Tesla's Autopilot with Full Self Driving, Ford's Blue Cruise, and BMW's Extended Traffic Jam Assistant, Super Cruise falls under the SAE's Level 2 designation for systems that are able to handle steering, acceleration, and deceleration, but still require constant driver attention.

What level autonomous is Cruise origin? ›

And GM might have been right. Today, Cruise announced that its Level 4 (and Level 5-capable) LiDAR-equipped autonomous vehicle – the Origin – has received approval to start testing on California's public roads without someone present inside the unit from the state's Department of Motor Vehicles.

Are Cruise cars autonomous? ›

This year, Cruise will introduce the Origin, an autonomous car without pedals or a steering wheel, rather than the retrofitted cars it has so far used.

Does cruise control count as autonomous? ›

The technology is also known as autonomous cruise control. Standard cruise control allows the driver set a steady speed and take a foot off the throttle, but requires driver intervention to turn off cruise control when that set speed is no longer possible.

Who owns cruise autonomous? ›

In January 2014, the company decided to abandon the RP-1 and produce a fully autonomous vehicle using the Nissan Leaf. In March 2016, General Motors acquired Cruise for an undisclosed amount, although reports have placed the number from "north of $500 million", to $580 million to over $1 billion.

Are passengers willing to ride on autonomous cruise ships? ›

The findings indicated that passengers were less willing to ride on autonomous ships that human operated ones, with female participants being significantly less willing than males in the autonomous condition. Fear and happiness were also found to be significant mediators across both males and females.

What is the difference between self-driving cars and autonomous cars? ›

A fully autonomous car would be self-aware and capable of making its own choices. For example, you say “drive me to work” but the car decides to take you to the beach instead. A fully automated car, however, would follow orders and then drive itself. The term self-driving is often used interchangeably with autonomous.

Are autonomous vehicles electric or gas? ›

Autonomous vehicles generally use electricity to run (this is the case for Navya's shuttles). They are connected and fitted with an embedded driving/communication system and a high-tech set of sensors – enabling them to operate safely without requiring a driver.

What is the negative side of self-driving cars? ›

If such self-driving vehicles are widely adopted, the computers powering them would generate as much greenhouse gas as all the world's existing data centres currently do - roughly equivalent to 0.3 per cent of global emissions, or the total carbon footprint of Argentina.

Are there any Level 5 autonomous cars? ›

Level 5 cars won't even have steering wheels or acceleration/braking pedals. They will be free from geofencing, able to go anywhere and do anything that an experienced human driver can do. Fully autonomous cars are undergoing testing in several pockets of the world, but none are yet available to the general public.

Are there any Level 4 autonomous cars? ›

As of now, the Level 4 autonomous driving pilot service is in operation in Gangnam, Pangyo, and Namyang R&D Center, with IONIQ5 in Gangnam and Solati autonomous vehicles in Pangyo and Namyang R&D Center, based on the road conditions and customer demographics of each area.

How many electric vehicles will GM have? ›

General Motors "plans to build on this momentum in North America in 2023, growing EV market share with nine EV models on sale". The list of models will include: Cadillac Lyriq (ramp-up) Chevrolet Blazer EV (Summer 2023)

What is GM Super Cruise technology? ›

The Super Cruise driver assistance technology uses Global Positioning System (GPS) sensing, GPS-enhanced data, a high-precision map and network of cameras to maintain automatic control of vehicle steering on compatible roads.

Does Elon Musk own a cruise line? ›

Not to be outdone by Sir Richard Branson, who recently launched a new cruise line, Virgin Voyages, his billionaire rival, Elon Musk, made a surprise announcement today that he too will be starting a new cruise line aptly named Archimedes.

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